Mark Earls: The HERDmeister

In this episode of Genuine Humans, Tamara and Wendy are joined by renowned marketer and author, Mark Earls.

Mark has had a long career working for various agencies and now as HERDmeister at HERD. His main focus is on researching human behaviour and cognition (and he’s published – and contributed to – several books covering the subject, most recently Creative Superpowers). 

Mark talks us through his experiences and shares his passion for collaboration, continual research and the joy of creativity. He got his stubborn streak from his mum, but he also has a refreshing no-nonsense (and entertaining) honesty about him.