This week, we’re talking to Kate Cox, chief marketing officer of adtech company BrightBid.
BrightBid uses AI, automation and human expertise to create more refined Google Ad recommendations for businesses.
Kate started out in media planning and buying before moving on to marketing roles and has worked in marketing leadership roles for high-growth companies like GoDaddy and Moneypenny.
Kate talks to Wendy and Tamara about the support of her managers, like Marie Oldham (her boss at Leo Burnett and Havas Media) helped shape her career and discusses how marketing helps drive business, but shouldn’t be held responsible for absolutely everything.
Subscribe to Genuine Humans to receive new episodes as they’re released.
Catherine Jensen is vice president of consumer experience and creative services at Sony Interactive Entertainment. Catherine oversees the after-sales relationship with PlayStation customers, ensuring...
We kick off series two of Genuine Humans with Tamara and Wendy chatting with Tamara Strauss, global customer director at Premier Inn. Tamara joined...
The Genuine Humans podcast returns with Tamara and Wendy chatting with Katie Martin, head of marketing excellence at innocent drinks. Katie takes us through...