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In this episode of Genuine Humans, Tamara and Wendy are joined by Craig Inglis, non-executive global chair at the Marketing Society.
Craig started his career at travel agent, Thomson, as a graduate recruit and went on to work for Virgin Trains and John Lewis.
For Craig, connecting with the purpose of the brand has been extremely important, both in finding the right business to work for and in continuing to work there. He’s always been driven to deliver on the promise of a brand’s vision and see his work come to fruition.
Craig also talks about the importance of giving people opportunities to grow as employees and of understanding what it is that customers really want from your brand.
Chief marketing officer at Virgin Red, Kelly Best, has wanted to work in marketing since childhood. Kelly, who has also held marketing leadership roles...
In this week’s Genuine Humans podcast, Tamara and Wendy are joined by the amazing Tina Fegent, who is a pioneer in marketing procurement, as...
Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving...
