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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
Jane Michell, founder of Jane Plan, joins Tamara and Wendy in this week’s episode of Genuine Humans. Jane talks to us about her love...
Tamara and Wendy are joined by experienced Chief Marketing Officer, Gareth Abel. Gareth honed his marketing expertise working for Orange, Samsung & Etisalat, and...
Sophie Devonshire’s had extensive experience in business, which she’s distilled into two books – Superfast and LoveWork (which she co-authored with Ben Renshaw). Sophie...
