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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
It’s series seven of Genuine Humans, and we’re kicking off in style! Tamara and Wendy talk to Diageo’s Chief Marketing and Innovation officer (North...
This week, Tamara and Wendy are chatting with the amazing Jennie Thomson. Jennie is currently the social media director at W Communications, and she...
In this episode of Genuine Humans, Tamara and Wendy are joined by the Managing Director of Love Home Swap, Celia Pronto. Celia’s worked in...
