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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
Tamara and Wendy are joined by Abbie Hickman, Head of Restaurant Marketing for UK and Ireland at Nando’s. We also hear about Abbie’s time...
In this episode of Genuine Humans, Tamara and Wendy are joined by Gemma Greaves, founder of networking group, Cabal and co-founder of Nurture &...
This week on Genuine Humans, Tamara and Wendy are joined by Julie Doleman, MD of Global Expansion at Experian. Their conversation covers some of...
