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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
Jason Andree has travelled all over the US during his career. After four years working in Switzerland, Jason became the CMO for healthwear start-up,...
In this episode of Genuine Humans, Tamara and Wendy talk to the charismatic James Davies, head of marketing at First Direct, about his path...
Working on brands such as Britvic, Hartley’s, Sarsons and Burger King has given Abby Dixon a deep understanding of the challenges facing modern marketers....
