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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
In our very first episode of our new podcast, Genuine Humans, hosts Tamara Littleton and Wendy Christie talk to Virgin Red’s marketing and digital...
Joanne Savage has never backed down from a challenge in her career. Starting at Unilever in Ireland, Joanne’s been driven by future possibilities and...
This week, Tamara and Wendy are joined from New York by Aretha Sabeng, Director of Marketing at Garnier at L’Oreal. Aretha shares her journey...
