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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
Ross Farquhar is the Marketing Director of Mochi ice cream brand (and TikTok viral sensation) Little Moons. Ross chats to Tamara and Wendy about...
Michelle Goodall didn’t take a conventional route into marketing, but over the years, she has worked in B2B marketing, PR agencies, as an independent...
Currently, Global VP Marketing, St Pierre, Megan Harrison has worked for major household names like Huggies and Warburtons, as well as challenger brands such...
