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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
In this episode of Genuine Humans, Tamara and Wendy are joined by renowned marketer and author, Mark Earls. Mark has had a long career...
In this episode of Genuine Humans, Tamara and Wendy are joined by Virgin RED’s marketing director, Linn Frost. At nine years old, Linn knew...
This week, we’re talking to the wonderful Ruth Fittock, marketing director of simply roasted crisps, who was one of the team behind the launch...
