Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
In this episode of Genuine Humans, Tamara and Wendy are joined by Virgin RED’s marketing director, Linn Frost. At nine years old, Linn knew...
Carole Scott (Head of Corporate Communications – UK, Ireland & Nordic – at Henkle) joins us this week. Carole’s desire for variety has led...
The Genuine Humans podcast returns with Tamara and Wendy chatting with Katie Martin, head of marketing excellence at innocent drinks. Katie takes us through...