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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
Mitch Oliver joins Tamara and Wendy this week. We hear how Mitch started out as a graduate recruit at Mars and worked her way...
Chief marketing officer at Virgin Red, Kelly Best, has wanted to work in marketing since childhood. Kelly, who has also held marketing leadership roles...
Helen started out as a Lab Technician at the consumer products development division of Boots and worked her way up to become the interim...
