Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
This week, we’re talking to Kate Cox, chief marketing officer of adtech company BrightBid. BrightBid uses AI, automation and human expertise to create more...
This week, Tamara and Wendy are joined by Shea Carter, who is Social Element’s Vice President of Social and Influencer. Shea takes us on...
Jane Loring has had a fantastically successful career across a variety of leadership roles, such as sales director at Handbag.com, COO at Influencer and...