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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
Joanne Savage has never backed down from a challenge in her career. Starting at Unilever in Ireland, Joanne’s been driven by future possibilities and...
Helen started out as a Lab Technician at the consumer products development division of Boots and worked her way up to become the interim...
This week on Geniune Humans, Tamara LIttleton and Wendy Christie talk to Kate Hartley, the co-founder of Polpeo, and author of Communicate in a...
