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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
This week, we’re talking to Dom Dwight, marketing director at the home of Yorkshire Tea, Taylors of Harrogate. After university, Dom decided to continue...
Tatiana Canessa, Innovation Activation Manager at Johnson & Johnson Innovation – JLABS, joins Tamara and Wendy this week to talk through her career journey. ...
This week, Tamara and Wendy are joined from New York by Aretha Sabeng, Director of Marketing at Garnier at L’Oreal. Aretha shares her journey...
