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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
In this episode of Genuine Humans, Tamara and Wendy are joined by the Managing Director of Love Home Swap, Celia Pronto. Celia’s worked in...
Chief marketing officer at Virgin Red, Kelly Best, has wanted to work in marketing since childhood. Kelly, who has also held marketing leadership roles...
Arlene Wszalek has had a hugely successful and varied career. She helped launch AOL in the UK, managed Curt Smith (co-founder of Tears for...
