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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving business goals. This is just one of the subjects that Mark Evans (MD of Marketing and Digital at Direct Line) discusses with Tamara and Wendy in this episode of Genuine Humans.
Mark also talks us through his passion for rugby and how his experience in the sport has helped shape his leadership style.
As well as his role at Direct Line, Mark created the charity running event, Sprintathon, and co-hosts marketing podcast The Places We’ll Go.
This week on Genuine Humans, Tamara and Wendy are joined by Julie Doleman, MD of Global Expansion at Experian. Their conversation covers some of...
Jane Loring has had a fantastically successful career across a variety of leadership roles, such as sales director at Handbag.com, COO at Influencer and...
Today, Tamara and Wendy are joined by Salesforce’s client director of media, Caroline Mastoras. Caroline has a vast array of experience working in-house, for...
