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In this week’s Genuine Humans podcast, Tamara and Wendy are joined by the amazing Tina Fegent, who is a pioneer in marketing procurement, as one of the first people to drive the development of the industry in the UK.
Tina has more than 25 years’ experience as a global marketing procurement consultant and has her own eponymous consultancy; she chairs the CIS marketing group; and she has the brilliant role of co-chair of the ‘Get Shit Done’ group at the Conscious Advertising network, which promotes ethical advertising. Her experience both agency and client-side working with brands such as Cellnet, GSK and Orange has proved invaluable in marketing buying.
She talks about her working class upbringing in South London and how her Mum influenced her through her life, the importance of giving back to society and supporting the people around you, the challenges of being a woman in an industry dominated by men, and why people still think she buys pencils for a living!
Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving...
In this episode of Genuine Humans, Tamara and Wendy are joined by Sam Dolan, head of marketing for Aunt Bessie’s. Sam got her start...
Carole Scott (Head of Corporate Communications – UK, Ireland & Nordic – at Henkle) joins us this week. Carole’s desire for variety has led...
