This week, Tamara and Wendy are joined by Leo Morejon, who is probably best known for his team’s creation of the ‘dunk in the dark’ tweet from Oreo, a campaign that swept Cannes in 2013. Leo’s career has spanned agency, brand and technical sides of marketing. He talks about how he’s got comfortable with being uncomfortable, his early dream of being an inventor, and why he’s excited about the future of the internet.
Leo Morejon also cites key mentors during his career – such as David Rosenberg (who he worked with at JWT) and Bryan Wiener (who he worked with at 360i), and how they taught him things that – while hard to hear at the time – continue to be lessons he uses every day.
Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving...
This week, Tamara and Wendy are chatting with the amazing Jennie Thomson. Jennie is currently the social media director at W Communications, and she...
Chief marketing officer at Virgin Red, Kelly Best, has wanted to work in marketing since childhood. Kelly, who has also held marketing leadership roles...