Rob Hanson: Blending human skill and tech for brand building

This week, Tamara and Wendy are joined by senior manager of social intelligence and Operations at Keurig Dr Pepper, Rob Hanson. Rob shares his career journey from sports marketing internships at the University of New Hampshire and the Boston Celtics to roles at marketing agencies like Octagon and startups such as DraftKings, Starry, and Tel Tech. Rob talks about his experience in social media and discusses the importance of blending human skills and tech in the future of brand building.