This week, we’re talking to the wonderful Ruth Fittock, marketing director of simply roasted crisps, who was one of the team behind the launch...
Sophie Devonshire’s had extensive experience in business, which she’s distilled into two books – Superfast and LoveWork (which she co-authored with Ben Renshaw). Sophie...
Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving...