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Arlene Wszalek has had a hugely successful and varied career. She helped launch AOL in the UK, managed Curt Smith (co-founder of Tears for Fears) and is now SVP of client solutions and strategic consulting for Allied Global Marketing.
Her career has thrived on her love of music, tech and the kind of thoughtful, empathetic networking that forms strong and lasting relationships.
While there are many factors to success, Arlene emphasises how important great mentorship is when it comes to career development and mentions how Kelly Estrella and Adam Cunningham at Allied have helped her grow and thrive in her time at the agency
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Marketing needs to do a better job of, well, marketing itself. It needs to demonstrate what it is and how it contributes to achieving...
